Elements and Performance Criteria
- Demonstrate product knowledge
- Approach customer
- Customer response
- Apply product knowledge
- Customer needs are matched to products and services
- Knowledge of product features and benefits are communicated clearly to customers
- Product use and safety requirements are described to customers
- Customers are referred to product specialist
- Routine customer questions about merchandise, e.g. price, price reductions, quality and usage, are answered accurately and honestly or referred to more experienced sales staff
- Gather information
- Close sale
- Maximise sales opportunities